Identity Design

Tops Diner

Identity design and sign painting for the renovated Tops Diner, an iconic New Jersey diner located in East Newark that’s been serving food since 1942. The visual identity is intended to maintain a sense of history and place. The primary challenge was finding a way to elevate the diner's visual brand vibe without disconnecting it from its down-to-earth roots.

Studio: Parker Studio
Collaborators: Blaine Pannell, Mary Wojnar

Beau Parent

BEAU

PARENT