Identity Design

Sunny Home

Identity design, packaging, and UI Design for Sunny Home – an LA-based home goods store that sells locally-made, small-batch products from around the world. Dedicated to harnessing local talent and utilizing regionally-sourced materials, Sunny Home offers everyday essentials and beautiful objects to create spaces you’ll love.

Studio: BF Inc.
Collaborators: Austin Grove

Proj. 002

Type Design

Carpenter Serif

Carpenter Serif is a transitional text typeface designed throughout my time enrolled in the ’22-’23 Cooper Union Extended Type Design Program. Its design is inspired by the craft of woodworking — the shapes that wood forms as it is connected and constructed into furniture or objects.

With low-contrast and a high x-height, Carpenters Serif shines in longer-form text settings. Despite its sharp features, Carpenters Serif is infused with humanist forms, resulting in a warm, inviting typeface. 

Proj. 003

Lettering

Rizzo’s House of Parm

Custom lettering done for Matty Matheson’s new restaurant Rizzo’s House of Parm located in his hometown of Fort Erie, Ontario. Designed in collaboration with Montreal artist Dan Climan.

Proj. 004

Design System

Jacobsen Salt Co.

Revamped Jacobsen Salt Co's digital design system, incorporating a strategic approach to enhance their existing brand. The design system update included refining and modernizing their extensive color palette, introducing a new type system, implementing fresh art direction, refining the grid system, and crafting a unique bespoke icon set.

Studio: BF Inc.
Collaborators: Leigh Patterson, Christina Hogan

Proj. 005

Identity Design

Motoriot

Identity design and print collateral design for Motoriot, a bespoke service sourcing, restoring, customizing, and importing classic vehicles from around the world.

Founded by lifelong friends Jason Doornick and Charles Narwold, Motoriot redefines the classic car buying experience with a personalized touch, connecting you to your dream vintage vehicle at a fraction of the typical cost.

Proj. 006

Identity Design

Okay, Perfect

Identity design for Okay, Perfect, a brand collective that creates content, experiences, and wares meant for individuals to explore and cultivate meaningful and vibrant lives. In addition to running a recipe-free culinary school out of Julia Child’s former home in France, Okay, Perfect also operates a production company and offers several leadership programs.

Studio: BF Inc.
Collaborators: Christina Hogan

Proj. 007

Merch Design, Campaign

The Almeda Club

Various merch designs for The Almeda Club, a barbershop, surfboard storage, and local hangout in Far Rockaway, Queens.

Proj. 008

Identity Design

Tops Diner

Identity design and sign painting for the renovated Tops Diner, an iconic New Jersey diner located in East Newark that’s been serving food since 1942. The visual identity is intended to maintain a sense of history and place. The primary challenge was finding a way to elevate the diner's visual brand vibe without disconnecting it from its down-to-earth roots.

Studio: Parker Studio
Collaborators: Blaine Pannell, Mary Wojnar

Beau Parent

BEAU

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